The Liberia Football Association (LFA) has signed a lucrative sponsorship deal with WANAW, an Ethiopian sports brand, to provide kits for all national teams. This includes men’s, women’s, and youth categories. The deal will supply high-quality kits at no cost for the first year.

Key Details of the WANAW Partnership

After much effort, the LFA secured a quality sponsor. Sekou Konneh, Chair of the Marketing Committee, said this deal is “worth it.” WANAW will provide kits for free in the first year, with the LFA covering only 50% of any customization or printing costs.

Statements from LFA and WANAW Representatives

Sekou Konneh, representing the LFA, expressed his satisfaction with the deal:
“This deal with WANAW ensures that the Liberia national teams will not only be well-equipped but will also wear kits of the highest durability and quality, which Liberians can be proud of.”

In turn, WANAW’s CEO Selam Zelray highlighted the significance of the agreement:
“This partnership is an honor and a historic moment for both our brand and the LFA. We are committed to providing premium kits for the Liberia national teams and look forward to a mutually beneficial journey.”

The Benefits of the Sponsorship Deal for LFA

This deal provides significant benefits for the Liberia Football Association, allowing it to cut costs on kit supplies while boosting the national teams’ professionalism on the global stage. WANAW’s sponsorship extends to all categories of national teams, ensuring consistency and quality across the board.

Moreover, WANAW’s contribution goes beyond the kits themselves, as the brand will be involved in various promotional activities, including the branding of the LFA headquarters and billboards at the national stadium.

Branding Opportunities for WANAW

As part of the sponsorship, WANAW will benefit from prominent branding opportunities within Liberia. Their presence will be visible at the LFA headquarters, stadiums, and wherever the national teams travel. This mutually beneficial deal will help promote WANAW’s presence not only in Liberia but also across Africa.

Conclusion

In conclusion, the Liberia Football Association has taken a huge step forward with this partnership. With WANAW’s support, the LFA is set to enhance the quality and visibility of its teams, providing players with top-tier kits that symbolize the country’s football ambitions. Both parties anticipate a fruitful partnership that will elevate Liberia’s national football teams on the world stage.